United States President Donald Trump has signed a repeal of Obama-era broadband privacy rules, the White House said, a victory for internet service providers and a blow to privacy advocates, media reports on Tuesday.

Republicans in Congress last week narrowly passed the repeal of the privacy rules with no Democratic support and over the strong objections of privacy advocates.

The signing, disclosed in White House statement late on Monday, follows strong criticism of the bill, which is a win for AT&T Inc, Comcast Corp and Verizon Communications Inc.

The bill repeals regulations adopted in October by the Federal Communications Commission under the Obama administration requiring internet service providers to do more to protect customers’ privacy than websites like Alphabet Inc’s Google or Facebook Inc.

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The rules had not yet taken effect but would have required internet providers to obtain consumer consent before using precise geolocation, financial information, health information, children’s information and web browsing history for advertising and marketing.

FCC Chairman Ajit Pai praised the repeal in a statement late on Monday for having “appropriately invalidated one part of the Obama-era plan for regulating the internet.”

Those flawed privacy rules, which never went into effect, were designed to benefit one group of favoured companies, not online consumers.”

Pai said the FCC would work with the Federal Trade Commission, which oversees websites, to restore the “FTC’s authority to police internet service providers’ privacy practices.” (NAN)