By Chinelo Obogo

Twitter has banned the sharing of images or videos of private individuals without their consent, barely a day after its former Chief Technology Officer (CTO), Parag Agrawal, was named Chief Executive Officer.

The microblogging site updated its existing private information policy in a statement on its website and expanded its scope, yesterday, to include ‘private media.’ It stated that the misuse of private media can affect everyone but can have a disproportionate effect on women, activists, dissidents, and members of minority communities.

Under its already existing policy, publishing other people’s private information, such as phone numbers, addresses, and identification is not allowed and this includes threatening to expose private information or incentivising others to do so.

The statement said: “As part of our ongoing efforts to build tools with privacy and security at the core, we’re updating our existing private information policy and expanding its scope to include “private media.” Under our existing policy, publishing other people’s private information, such as phone numbers, addresses, and IDs, is already not allowed on Twitter. This includes threatening to expose private information or incentivizing others to do so.

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“There are growing concerns about the misuse of media and information that is not available elsewhere online as a tool to harass, intimidate, and reveal the identities of individuals. Sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm. The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities. When we receive a report that a Tweet contains unauthorized private media, we will now take action in line with our range of enforcement options.

“While our existing policies and Twitter rules cover explicit instances of abusive behavior, this update will allow us to take action on media that is shared without any explicit abusive content, provided it’s posted without the consent of the person depicted. This is a part of our ongoing work to align our safety policies with human rights standards, and it will be enforced globally starting today.

“When private information or media has been shared on Twitter, we need a first-person report or a report from an authorised representative in order to make the determination that the image or video has been shared without their permission. Learn more about reporting on Twitter. When we are notified by individuals depicted, or by an authorised representative, that they did not consent to having their private image or video shared, we will remove it. This policy is not applicable to media featuring public figures or individuals when media and accompanying tweet text are shared in the public interest or add value to public discourse.

“However, if the purpose of the dissemination of private images of public figures or individuals who are part of public conversations is to harass, intimidate, or use fear to silence them, we may remove the content in line with our policy against abusive behavior.. Similarly, private nude images of public individuals will continue to be actioned under our non-consensual nudity policy. We recognise that there are instances where account holders may share images or videos of private individuals in an effort to help someone involved in a crisis situation, such as in the aftermath of a violent event, or as part of a newsworthy event due to public interest value, and this might outweigh the safety risks to a person.

“We will always try to assess the context in which the content is shared and, in such cases, we may allow the images or videos to remain on the service. For instance, we would take into consideration whether the  image is publicly available and/or is being covered by mainstream/traditional media (newspapers, TV channels, online news sites), or if a particular image and the accompanying tweet text adds value to the public discourse, is being shared in public interest, or is relevant to the community.”