Michael Olorunsogo Oni, founder and CEO of Quila Jewelers, in this interview explains the secret of being successful in the jewellery business.

As a university graduate with a degree in Political Science, Michael Olorunsogo Oni trained as a jeweller at the famous New York Gemological Institute of America, GIA, before he found his Quila Jewelers in 2017 and has since made a name for himself as a top jeweller with expertise in the art of custom-made pieces.

Enjoy the interview;

 

 

What motivated the founding of Quila Jewelers?

Quila Jewelers started 5 years ago before it became established as a business, I always love and admired precious stones and custom made jewelry. I invested time studying gemology and few years down the line my Good friend who happens to be in the jewelry business encouraged me to kick start and setup what I call Quila jewelers today.

 

 

Kindly explain how the brand name was coined and the meaning behind it?

The name Quila Is coined out of “Aquila” which is my unborn son’s name.

 

 

Can you tell us in detail what Quila Jewelers offers it’s customers?

We at Quila jewelers offer the best deals on high-end jewelry, watches and custom made pieces. We also offer free and express delivery on all purchases within the United States & we also render services to clients outside the United States with international delivery services.

 

 

Where or how did you get the expertise to customize luxury rings, wristwatch or necklace?

The art of making beautiful and eye catching jewelry takes time and patience, I’ve learnt over the years from experts and professionals in the jewelry business and got  professional training in Jewelry Design and Technology from GIA Newyork.

 

 

What are the important things to know for someone dealing in diamond jewelry?

To unravel the mystery of diamond selling, one has to investigate your selling options, set a realistic price and knowing what you got, The most important characteristics you should know while buying/selling diamond’s cut, colour, weight, and clarity.

 

 

Since you started, what has been the response of customers to your products?  

The response of customers have been, Tremendously impressive and the customer ratings are 5 stars, above all this brand is set to get the best high end quality in diamonds and luxury watches for our customers at the most affordable price and the most convenient payment options.

 

 

Given that you are based in America, where do your majority of customers come from?

We have customers all over the world, we are not limited to the boundaries of the United States, we’ve customers reaching out every business hour from different countries, which I must say is pretty impressive.

 

Kindly explain the different firms of payment options available to your customers.

We’ve been able to setup our website and currently working on a mobile app for easy checkout for our customers, so far we’ve implemented payments via Visa, Master cards, Apple Pay, Shop Pay, Amex, Discover, Google Pay, Facebook Pay, Crypto(BTC), Wire Transfer.

 

What is your view on crypto currency as a medium of legitimate medium of payment?

Crypto currency is one of most reliable and convenient ways of payments, especially when a customer is spending over bank limits, crypto currency is not limited by any thing, it’s legit and very safe.

 

How do you deal with counterfeit jewelry?

We have never had to deal with counterfeit jewelry, because we trade with certified and authorized dealers and also carry out authenticity check before any sales.

Counterfeited jewelry does not only harm manufacturers but also threatens everyday consumers and this market imperils more and more areas.

 

 

What advice do you have for customers looking for high grade diamond ring or wristwatch? How will they know best quality jewelry from fake?

To all the beautiful people out there in the world, shop with Quila Jewelers to get that best in vs/vvs diamonds, luxury watches chains at an affordable price and many more jewelry accessories, that’s all you got to do, to not fall a victim.

GET FAMILIAR!!!

 

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What is the demography of your global customers?

In total monthly we’ve over 5000 customers on our online store.

 

 

How many days does it take to ship an order to customers in America and elsewhere in the world?

7-10 business days on everything we sell except from custom made jewelry which takes 4 weeks in production and ships out on express delivery within 3-7 business days.

 

 

 

What is the business philosophy driving Quila Jewelers?

We believe that a piece of jewelry, whether for yourself or for someone you love, should be beautifully made, unique, and deeply treasured.

 

 

What are the future development we should expect from Quila Jewelers?

Give us an idea of some of public figures that have patronised Quila Jewelers.

 

Aloma AMW

OKIKI GNF

VAN JOSH

Kizz Daniel

Zlatan

Sam Larry

C-Blavk

Olayinka Peters

 

I would also love to take this opportunity to say, I redesigned Burna Boy’s African Giant pendant and he’s yet to see it, I am certain when he does he will definitely be amazed by our exceptional expertise  in custom jewelry.

 

 

How do you apply the principle of Customer Service in your business relationship with buyers of your luxury product?

Customer experience (also known as CX) is defined by the interactions and experiences your customer has with your business throughout the entire customer journey, from first contact to becoming a happy and loyal customer. We do all our  possible best to implement a pattern of building relationships with our customers in other to build trust with them as that also builds the reputation of our brand and company.

 

 

What are the big lessons any would be jeweler has to learn about the business in order to be successful?

To be successful in the business you’ve practice  100% transparency with your customers and have the right team of people with you, from day 1. And above all get professional training on the business and production part of the jewelry business.

 

 

Can you in details tell us about yourself; personal and educational background?

My name is MICHAEL OLORUNSOGO ONI, I hail from Osun state, Erin Oke. Born on July 10, Lagos Nigeria.

 

What is your relationship status?

Married.

 

Your educational qualification?

Bsc Political Science. Certified Project. Manager. GIA GG.

 

What are your Hobbies?

Drawing, script writing, music composition and signing.