What is Quick-Win? According to the book, it is “action that speedily attract widespread acceptance and approval of a target market/audience
Chris Uba
Are you a politician working to win in 2019 or your government and or party is experiencing great loss of confidence of its valuable stakeholders and the electorate due to political developments and you urgently need to quickly restore or cultivate a new robust mass acceptance now in the short-term towards achieving your long-term goals? Then, you need to know, understand and master the needed principles that guide quick-win practice for fast and effective service delivery, which, will thus, fulfill your dream of reaching your goals.
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The same goes for chief executive officers (CEOs) of the public and private sector organisations, non-governmental organisations (NGOs), political parties, among others, who have been struggling to actualise their quick-win objectives in order to satisfy and meet the increasing expectations of stakeholders.
What you and other categories of individuals or organisations, not mentioned here need is: Ten Quick-Win Model for Fast and Effective Service Delivery. The model is a handbook that provides guide lines for effective quick-win practice. Many political and business leaders often get lost on the application of quick-win, hence, they need to understand a working methodology that can guide them on the application of the concept.
It is one thing to use quick-win objective to achieve a long-term objective, it is also another thing to know the model or principles that will make it work to achieve the desired goals. This is the reason you need Ten Quick-Win Model. The handbook has been written as a guide book for quick-win practices for leaders in the public and private sectors and for program managers who seek to attract and sustain the approval, as well as acceptance of their target market or audience on their programmes.
The book has five chapters, and it is loaded with facts which leaders in the public and private sectors, as well as non-governmental organisations can leverage on to attain corporate objectives and goals. It is written in simple language to enhance easy comprehension. The meat of the book can be found in chapters one and three.
What is Quick-Win? According to the book, it is “action that speedily attract widespread acceptance and approval of a target market/audience as a result of providing visible, valuable solutions to that audience’s most immediate needs. It should bring relief from apprehension, uncertainty, doubt, expectation and ought to captivate and stimulate and as well elicit immediate positive response from the target audience to show its approval and acceptance of the action.”
The model provides “an assured means of identifying the true needs of a target market / audience and the needed methodology of effective and fast implementation that ensures timely delivery of the identified needs as assurance for the audience satisfaction which overcomes program failures” as often witnessed across our country Nigeria.
Ten Quick-Win Model “is a manual book for offering quick-win programme were the attainment of the program set motives and objectives are of priority. The model achieves this through ensuring the ultimate satisfaction of the target market/audience needs which assures the target market sustained support of the program, thus, guaranteeing its success.”
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Muoka’s Ten Quick-Win Model is the principle that can be used to achieve or actualise quick-win goals. The model provides ten need-based probing questions and procedures “which offer the needed insight, direction, practices, outcomes, applications, time-frames, benefit, evaluation matrix that ensure a successful quick-win plan.” These needs-based probing questions can be found in the second chapter of the book.
The book and its model are recommended to leaders and managers who do not know how to achieve their quick-win goals. Politicians, policy/decision makers, CEOs, managers among others, who also want to achieve short-term goals now, that will catapult them towards achieving their long term objectives, will find the book very useful. It is also an invaluable tool to organisations that desire to continuously win with their markets or audience – that is remaining on the fast lane (winning lane) continually.
