By Perpetua Egesimba, Lagos
Vitafoam Nigeria Plc, Nigeria’s leading manufacturer of flexible, reconstituted and rigid foam products with the largest foam manufacturing and distribution network in West Africa, officially launches her anniversary campaign to commemorate 60 years of providing comfort to Nigerians.
According to the press release made available to Daily Sun, the event seeks to connect with consumers, give back to society as well as flag off a series of commemorative events meant to acknowledge all stakeholders who contributed to the brand’s success.
In the press release, the GMD and CEO, Vitafoam Nigeria Plc, Mr Taiwo Adeniyi, appreciated all stakeholders; shareholders, members of staff, clients, distributors, institutional partners, customers, consumers, regulatory agencies and media partners for their contribution to Vitafoam’s success story.
“A journey of 60 years is no easy feat, not for any human being and definitely not, for any establishment. Gratitude fills our minds when I think of how far we have come. I want to use this opportunity to appreciate everyone who has supported us at one time or the other in making Vitafoam a household name and a respected brand. We sincerely appreciate our esteemed staff, the ones who have toiled to keep the dreams of the organisation alive, our Alumni and founding fathers, who laid the foundation and made sacrifices to achieve the greatness that is Vitafoam Nigeria Plc today.
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“Over the years, we have transcended beyond the sleep business to the living business, as we now manufacture semi-rigid and rigid polyurethane foam products including furniture, bed and bedding, insulated panels, car oil filter, and moulded products that make you experience total comfort. The next sixty years will be built on our legacies of innovation, integrity and exceptional customer experience; leveraging technology and professionalism to produce quality products, as we are committed to producing ground-breaking products that will support Nigerians with great comfort and total wellbeing” he stated.
Mr Taiwo Adeniyi also stated that “Vitafoam is committed to producing quality and innovative products that support quality sleep to enable Nigerians to achieve a great night’s rest, for a better world. As a caring brand that is truly passionate about quality sleep, healthy living and the general well-being of Nigerians, there are many programmes and initiatives aimed to delight our numerous customers and the general public. In this Vitafoam 60 years, anniversary promo tagged “Vitafoam 60 for 60 campaign; everyone is a winner”.
He further stated, “We are the first foam manufacturing company in Nigeria to partner with a Sleep Expert in educating Nigerians on Quality Sleep and Healthy Living. Throughout the month of August 2022, we will be celebrating our 60th anniversary in grand style by rewarding our stakeholders and customers for being part of the success story of the brand. There will be donations to orphanage homes. There would also be exciting games, featuring celebrities and influencers, played on our social media pages, where participants get to win exciting prizes. In fact, the entire program promises to be exciting, as everyone will be a winner during this event”.
Vitafoam is proudly Nigerian and constantly supports Nigerians with consistent quality products for comfort and wellbeing. With Vitafoam, you don’t just sleep, they give you the comfort that gets you recharged.