Lateef Olayiwola Awoyemi, the director of My Way Now, a wave-making clothing company in the UK, has said that the maxim ‘customer is king’ must be operationalised by companies selling products and services.
“If customers are ever disappointed in our product (which we strongly doubt) we’ll offer them a full exchange, with both collection and delivery at our cost, if not a full refund plus collection,” Lateef Olayiwola Awoyemi disclosed.
On why a rising brand like My Way Now is yet to have brand ambassadors to promote its businesses, he said: “We’ve got some in mind, we’re in talks with them but we’re not in a rush because we want brand ambassadors that will follow the same morals as we do, we are not just trying to go for the biggest names.”
While the popularity of My Way Now brand is rising, Lateef Olayiwola Awoyemi said the ultimate goal is to have it become a global brand.
“We’re a unisex all-departments neutral brand, therefore, we are looking forward to everyone worldwide wearing the My Way Now brand,” he stated.
The clothing company known for its t-shirts, hoodies, jumpers and jackets, bed spread and track suits, also has in its portfolio animal wear, such as dog jackets and horses numnahs.
On why My Way Now devoted its December promotion to Xmas jumpers and Santa hats, gloves, staff and woolly hats, the 37-year-old director said: “As it was Xmas times, we wanted to reach out to the less privileged; we gave some away free and we sold some at zero minus profits.”
Awoyemi, whose educational background is in business studies, further stated that the company’s 2030 designs will excite customers and fans alike worldwide. “We also have some huge collaborations in the offing,” he stated.