After launching alat recently Wema Bank Plc., Nigeria’s first fully digital bank, will today host its customers in Minna as it continues to engage clients to improve service offerings.
The Minna customers’ forum is aimed at intimating stakeholders with the evolution of the bank in the past eight years and provide an opportunity for Wema Bank to interact with customers and understand their needs better to provide products and services tailored to their needs.
Wema Bank’s Managing Director and Chief Executive Officer, Segun Oloketuyi, will be present at the event to discuss with them at the bank’s branch on Bosso Road, Minna.
“One of the best means to grow customers is not through customer acquisition but through customer retention,” said Funmilayo Falola, Head of Brand and Marketing Communications at Wema Bank. “We know that to increase customer retention, we must encourage regular and meaningful customer engagement, hence our event in Minna.”
Through the event, the bank hopes to encourage loyalty and promote its business in the North through word of mouth marketing, emphasising its commitment to helping customers in the region achieve their financial and personal goals. The bank also aims at long-term customer engagement that helps not only to encourage customer loyalty but also turn customers to passionate promoters of the Wema brand, which will lead to easier on-boarding of new customers.
Wema Bank reopened the Minna branch in September 2016, more than five years after it closed it due to the scaling down of operations to the South West and South South region. With the bank now expanding with purpose, the new Wema Bank is reengineered to serve customers better with innovative solutions.