Sensational artiste and record label owner George Aririguzo popularly known as BU$H has not been blowing his trumpet.
The Akalovo Emekuku Owerri north Imo state born artiste in an interview on how he started music, revealed how 2Baba and PSquare influenced his songwriting from secondary school days .
He said he would write songs in a particular 40 leaves exercise book, as he grew up, he turned the lyrics into actual songs. In the summer of 2020, an impulse beckoned on George Aririguzo. That impulse had been present for a while now but now functioning in the busy economic spheres as a businessman, he decided to let this impulse guide him; it was a divine calling.
Born in September of the ‘90s into the family of Mr & Mrs Aririguzo.
In time past, whilst being a youth, George did do music—as a rapper, but that was then. Now, he is bringing his business acumen coupled with his erstwhile musical experience to guide artists this time as a record label owner. George could have stayed on pursuing more business interests yet it had been entrenched in his mind, to play an advanced role aside from being a music listener. “I’m a great fan of Nigerian music but I found out I can do more apart from loving music,” he says. “I can invest in music, that’s my main aim. Spotting talents and giving them a platform where they can nurture their craft and be discovered by music listeners.”
With that resolve and hardwired consciousness, 11:59 Records was born. The name didn’t just occur to George after a stroll in the street, he had to“seek the consent of God about it”. He remembered how he woke up at exactly 11:59 one night and an insight flashed onto his mind.
“I was like wow, this is the name I’m using. 11:59, God’s time.” Name, check. The idea, check. All that remained was for resources to be installed at various capacities. That wasn’t hard to come by. There was someone who knew another person interested in filling a role in the new fledging company. When it came to artistes, there was an endless supply,but for George, he was looking for three things in rising artists before deciding if they were a good fit. “First, I check their voice, then discipline, because I like working with someone who’s disciplined. These two traits coupled with how I spired you are with the music.”
Later on, in 2020, George would sign MicTick as the first artist to 11:59 records. George admits seeing those preferential qualities in MicTick and when he met him the first time, MicTick made animpression.Georgemade a visit to a friend and luckily MicTick came around. MicTick introduced himself to George, explaining he was also in the same department but a lower level student at the same university George graduated from. MicTick would push the conversation further, explaining to George he was now into music and George prodded him to do a freestyle.
