Following the recent multi-million dollar investment in Mavin Records by global private equity firm, Kupanda Holdings, the Nigerian entertainment company has unveiled Rema, a new artiste signed under Jonzing World, Mavin’s first ever imprint record label.
This move by Mavin’s founder, Don Jazzy, is in response to the growing thirst for Nigerian music globally and also the company’s desire to eventually become a music powerhouse in Africa.
D’Prince, Don Jazzy’s brother and one of the vibrant crewmembers of the defunct Mo’Hits, discovered 18-year-old Rema, whose real name is Divine Ikubor. The talented young man grew up, lived and hustled in Benin City, Edo State. As a rapper in church and school, he knew as early as 11 that music was what he wanted to spend his life doing. He went on to perform on several stages in Benin City and established his own live band while still in school. Rema’s sound is unique and tilted towards Afrobeat, Trap and Alternative music.
Speaking on his signing to Jonzing World, the energetic and colourful performer said: “It still feels like a dream. It is such a blessing for me to be chosen for something great, and given a platform as big as Mavin Global, and a team as supportive as Jonzing World to enable me achieve my career objectives in music. I am super excited about what the future holds.”
Commenting on the development, Mavin Global President, Don Jazzy, said: “Rema is a formidable young artiste: with his skill and versatility, he has a unique place in the future of Afrobeats. At the same time, we’re excited to launch our first imprint deal with Jonzing World. This model will expand the number of ways the Mavin platform can support artistes and entrepreneurship in Africa to grow together, at home and internationally.”
On his part, D’Prince, founder/CEO, Jonzing World, said: “When I first heard Rema’s music, I knew this was an artiste I wanted the entire world listening to; his talent and artistry are so far beyond his years. By collaborating with Mavin Global, Jonzing World will be able to discover and develop not just Rema but also many more exceptional talents like him. This is only the beginning.”