By Chinenye Anuforo
A winner has emerged from the Life Continental Beer, third regional auditions for its on-going Hi-Life Fest.
The winner, Chibest David, emerged after a kin contest.
Life Continental Beer, from the stables of Nigerian Breweries Plc held the event, which is part of the brand’s initiative to promote the culture and heritage of the people of the South East, at the New Berries Park in Enugu.
A team of judges consisting seasoned music producers and guests witnessed numerous performances while they also engaged the audience in deciding the best acts at the event.
The winner expressed his excitement saying: “Being a part of this competition is a wonderful journey for me and winning the Enugu regional auditions makes me exceedingly happy. When I was auditioned, I wasn’t sure I would win and qualify for the grand finale. Life Continental Beer has authenticated my talent and I am thankful .”
David joins past winners, Roselyn Akpan and Umunnakwe Nwajiaku from Port Harcourt and Owerri respectively as they await winners from other regional auditions in the grand finale in Onitsha where the overall winner will be rewarded with N1 million and a one-year recording deal.
Speaking at the regional finale, Emmanuel Agu, portfolio manager, Mainstream Lager and Stout, NB Plc., said the beer company is using Hi-Life Fest to uphold the culture and tradition of the people of the South East and extend the boundaries of progress.