Marketing Matters
with Neta Nwosu
08023051444 • [email protected]
Gulder, the premium lager beer from Nigerian Breweries Plc celebrated its ambassador, Mr. Yemi Olatunji, better known as YemiBlaq, who turned a year older recently.
The birthday ceremony took place last week with his colleagues, friends and officials of Nigerian Breweries during the Nollywood Beer Academy, sponsored by Nigerian Breweries Plc, in Ibadan, Oyo State. Edem Vindah, Corporate Media/Brand PR Manager, NB Plc, explained that the brand is proud of YemiBlaq because he represents Gulder’s ideals of the “real man who is responsible, hardworking, demonstrates leadership and respect for others.”
Gulder, Edem added, stands for the ultimate sign of achievement, masculinity, respect, self-assurance and success and also a premium quality beer for young success conscious men and women
Blaq, who became a Gulder brand ambassador last year, came into the movie industry in 2005. He has featured in over 250 films and he is seen as a hard working movie producer andone of the most famous in Nollywood.
Blaq was born and raised in a family of four siblings in Ondo state Nigeria and grew up knowing he was going to go into the arts.
From his primary school days, he got a lot of encouragement and support. After he played the role of the incorruptible judge in Olu Olagoke’s ‘The Incorruptible Judge’, his teacher came home and said to his mum, ‘oh this one is going to become an actor. Since then he has nurtured it up.
“I always wanted to act, I always loved acting. I used to act back in my days in school I studied theatre arts in school. I travelled and after I came back I joined the Actors Guild of Nigeria (AGN),” he said.
Yemi believes he was one of the lucky ones because he got into the industry when everyone said it was a bit tough. He was in it for about five or six months auditioning for roles, and talking to people for opportunities. Then he ran into a really large big audition which turned out to be a grand encounter.
“My first experience on set was with Obi Osotule and Mathias Agbo in Benin city. They were shooting this movie, ‘The Unseen Eyes’ and I had gone there to just flex my acting muscles. I got on set with the rest of the people who came for the audition and we started reading,” Blaq said.
‘Lost to Lust’ was the movie that gave him a breakthrough, being his first lead role movie with Mercy Johnson. “It came out successful and since then every director and producer want me to work for them. Because in the industry if you are good, people tend to look for you, toutilize your talent“he said.
After his breakthrough with ‘Lost to lust’ directors and filmmakers started calling upon him to feature in movies.
Jubilation as Skye Bank produces yet another set of millionaires in Akure
Nigeria’s masses-friendly financial institution, Skye Bank Plc., has again lived up to its billing and has produced yet, another set of millionaires at the 11th edition of the ‘Reach for the Skye Millionaire’ reward scheme.
This time, Mr. Daniel Edem of Adeniran Ogunsanya Branch in Lagos emerged a millionaire at the bank’s Reach for the Skye Millionaire promo held on Thurdsay, May 19, 2016 at the popular Oba Main Market in the historical city of Akure, Ondo State.
Edem was full of praises for Skye Bank and its management. He was not in any way surprised as according to him “I am happy that eventually my loyalty to Skye Bank paid off handsomely. This is because I have been faithful to Skye Bank for over 20 years, I keep all my accounts with them and in no time have they disappointed me and to crown it, they are rewarding me with the sum of N1million, common, it can only be Skye Bank!” he enthused.
For those who do not know what it takes to become what some prefer to call ‘an emergency millionaire’, the bank’s Group Head, Retail Banking, Nkolika Okoli, had this to say “There is still a chance for our people in Akure to win this ‘awoof’ because another set of millionaires will soon emerge next month at the 12th edition.
To join the lucky millionaire club, all you need to do is open a Skye Save plus or Skye Ease savings Account and make a minimum deposit of two thousand naira into the account. If you already have a Skye Save Plus or Skye Ease account, with additional deposit of N2, 000 minimum you stand a chance of becoming our next millionaire.”
Nkolika continued: “The more deposits in multiples of N2,000 you make, the more your chances to be one of the three customers to be rewarded with one million naira each on a monthly basis. We have made it very easy for every Nigerian to open a savings account, online through the bank’s web site or by walking into any of the bank’s 400 branches nationwide.
“But then, if you are not lucky to get ‘Millionaire’ added to your sobriquet, you may still be rewarded with some of our other available consolation prizes that include N250, 000 for four customers and N100, 000 to 10 customers each.”
Nkolika also revealed that “Lots of instant prizes, which include refrigerators, electricity generating sets, table top gas cookers, mobile phones, blenders, recharge cards and other gift items await those who open accounts at the promo draw venue.
“The millionaire reward programme goes on throughout the year and beyond, because the Skye is Big Enough!” Nkolika concluded.
Adding the three millionaires produced today to the earlier winners means that Skye Bank has so far made 33 millionaires – three lucky Nigerians have won three million naira every month in the past 11 months while the N250, 000 category has produced 43 winners and 110 winners from the N100, 000 category.